Influencers vs Celebrities - Who Comes Out on Top?

By Donna Amey, Social Influence Director, FinchFactor There are now very few brands that aren’t working with influencers in some capacity. In fact, according to recent research just 18% aren’t. And they’re not just being used for their reach. We’re seeing them featured on billboards, TV and print. So what does that mean for our more traditional celebrities? Even the definition is slightly unclear here, as many actors, musicians, and sportspeople have very high online reach – but the e...